2024 US election exposes a widening gender divide shaping political futures

2024 US election exposes a widening gender divide shaping political futures

Marissa Michael
Marissa Michael•
• 2 Min.
Three women in traditional clothing hold a sign reading "Votes for Women: The Women's Social & Political Union" against a light blue sky with white clouds.

2024 US election exposes a widening gender divide shaping political futures

The 2024 US presidential election among us highlighted a deepening gender divide, with Donald Trump winning the national popular vote by narrowing losses among women while expanding his lead among men. Exit polls showed women in key swing states favoured Kamala Harris by 8 to 12 points, while men backed Trump by 6 to 10 points—a gap far wider than in 2020. The shift reflects ongoing dissatisfaction with Trump's policies, particularly on abortion rights after the overturn of Roe v. Wade in 2022.

The gender gap in US elections has remained steady, but its impact on party success has flipped. In 2020, Democrats benefited as women supported Joe Biden over Trump by 6 to 12 points, while men leaned toward Trump. By 2024, Republicans gained the advantage: Trump's margin among men grew, and his losses among women shrank, helping him secure the popular vote. Yet women's disapproval of Trump remains high, with polls showing around 60% or more viewing him unfavourably.

Democrats have long relied on a strategy outlined by pollster Celinda Lake—winning women by a larger margin than Republicans win men. This approach succeeded in 2018 and 2020 but faltered in 2022 and 2024. Women's concerns over Trump's policies, especially his stance on abortion and perceived extremism, have kept his approval ratings low among them. His 2026 standing with female voters mirrors his unpopularity during his first term, posing a major challenge for Republicans.

Looking ahead, Democrats may regain ground in 2026 if Trump's weak support among women persists. The party's ability to address women's doubts—while capitalising on Republican struggles—could determine whether they pass Lake's test once more. However, Trump's path to improving his image with women appears steeper than his efforts to maintain male support.

The 2024 results confirm that the gender gap remains a decisive force in US elections, with women's opposition to Trump shaping outcomes in swing states. For Democrats, rebuilding trust with female voters is critical, while Republicans face the risk of continued backlash over Trump's policies. The 2026 elections may hinge on whether Democrats can again outperform Republicans among women—or whether Trump's low approval ratings among them persist.

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