How a Pharmacist Is Redefining Cosmetic Innovation in Italy's Beauty Hub

Serena, a licensed pharmacist with a master’s in cosmetology, has founded Laboratorio Cosmopolita in Lombardy, Italy. The R&D lab specialises in cosmetic innovation, bringing a fresh approach to formulation and design. Italy produces nearly 80% of the world’s makeup, and the region’s expertise has shaped Serena’s work. She has spent her entire career in technical roles, focusing on quality control, formulation, and research. Despite Lombardy’s reputation as a cosmetic hub, she has never worked for its major brands.

Laboratorio Cosmopolita takes a proactive stance on product development. Each formula is built around a central concept, which guides the creation of bespoke products for clients. The lab also emphasises ingredient synergy, ensuring every component works together to achieve the desired effect.

Serena uses social media to highlight the science behind cosmetics. Her goal is to answer consumer questions in a fun and accessible way. The lab’s products often feature vibrant colours and thematic ideas, reflecting its original approach to beauty. The concept of 'functional makeup' began with professional artists who understood real consumer needs. Serena’s lab continues this tradition by blending creativity with technical precision. Her work aims to make cosmetics both effective and engaging for users.