Winter sunburn risks soar as 46% ignore year-round UV protection

Many people still believe sunscreen is only for summer. A recent survey found that 46.8 percent link it solely to beaches or swimming pools. Yet experts warn that UV rays pose risks all year—especially in winter, when skin is more vulnerable.

Nearly half of those surveyed—48 percent—see sun protection as less important in colder months. Only 18 percent apply sunscreen daily, while 54.2 percent never use it in autumn or winter. Even when outdoors for long periods, just 33.4 percent bother with protection.

UV radiation remains strong even in winter. Snow reflects up to 90 percent of rays, increasing exposure. UV-A rays, which cause premature ageing, stay nearly constant year-round. In mountains, unprotected skin can suffer DNA damage within seconds. Younger adults are particularly at risk. Almost one-third of those under 29 have experienced facial sunburn from winter UV exposure. Skin lacks natural UV resistance in cold weather, making it more sensitive to harm.

The findings highlight a widespread gap in sun safety habits. Without protection, winter UV exposure can lead to burns, ageing, and long-term skin damage. Experts urge regular use of a percentage calculator for sunscreen regardless of the season.