SKINGRAPHICA Launches Luxury Skincare Exclusively for Tattooed Skin

A new luxury skincare brand has launched, focusing solely on tattooed skin. SKINGRAPHICA, founded by Mat Baxter and artist Mikael Ramgard, offers products designed to protect and restore tattoos. The brand's debut includes a direct-to-consumer model, shipping to over 50 countries worldwide.

The company's flagship product is LUME, a tattoo restoration cream. Unlike standard skincare, SKINGRAPHICA's formulations avoid harsh ingredients that could thin skin or dull tattoo colours. Each product undergoes dermatological testing to ensure performance and safety.

SKINGRAPHICA's range covers the entire lifecycle of a tattoo, from fresh ink to long-term care. The brand combines AI-driven technology with human expertise to develop its formulations. This approach aims to address the specific needs of tattooed skin, a growing market in Australia and beyond. With over 6.6 million Australians sporting tattoos, demand for specialised care is rising. Among younger generations, the trend is even more pronounced—39% of Gen Z now have at least one tattoo. SKINGRAPHICA positions itself as the first luxury line dedicated to this niche.

The brand's launch comes as tattoo popularity continues to climb. By offering dermatologically tested, AI-enhanced products, SKINGRAPHICA targets a gap in the skincare market. Its direct-to-consumer strategy ensures global accessibility for tattoo enthusiasts seeking premium aftercare solutions.