Personalised skincare booms as global market nears $30 billion by 2034

The demand for personalised skincare is rising fast worldwide. A recent report valued the global market at $29.3 billion, with expectations to more than double by 2034. Companies are now tailoring products to individual needs, using online consultations and AI-driven recommendations to stand out in a crowded industry. Several startups are leading the shift toward customised skincare. Skin + Me, based in the UK, offers a subscription service where customers receive bespoke products after a free consultation. Dermatica, another key player, creates personalised formulas by analysing user-submitted selfies and skincare goals. The company currently generates an estimated $10-15 million in annual revenue.

In India, Clinikally connects users with dermatologists online for virtual consultations. After assessing skin concerns, the platform delivers recommended treatments directly to customers. This approach aligns with broader trends, as India’s customised skincare market is set to grow at 10.7% annually—the fastest rate globally. Consumer behaviour is also driving change. A 2023 survey revealed that 72% of shoppers struggled with scientific terms on beauty labels. Even more striking, 69% admitted to purchasing products without fully understanding the ingredients. These gaps highlight why personalised solutions, which simplify choices, are gaining traction. Growth varies by region. Australia’s market is expanding at 8.2% each year, outpacing the global average of 7.8%. Meanwhile, the US and UK are seeing steadier increases of 4.5% and 4.9% respectively. By 2034, the entire sector could reach $62.4 billion as more brands adopt customisation.

The rise of personalised skincare reflects a broader shift toward individualised health and beauty solutions. With markets like India growing at over 10% annually, companies are investing in technology and expert consultations to meet demand. As confusion over product labels persists, tailored services are likely to become even more popular in the coming years.