Olivia Culpo's Glow Secret: The Viral Serum Taking Over Skincare

Olivia Culpo's glowing skin at the 2026 NFL Honors event has put the spotlight on a viral skincare product. Her makeup artist, Ash K. Holm, relied on D'Alba's Piedmont First Spray Serum to achieve a radiant finish. The serum has already become a bestseller, with over 40,000 bottles sold on Amazon in the past month alone.

Holm began Culpo's beauty routine with the D'Alba Piedmont First Spray Serum, a mist-serum hybrid infused with truffle oil and vitamin E. The product's popularity surged after going viral on TikTok, leading to more than 30 million bottles sold worldwide. It currently holds the top spot as Amazon's bestselling face mist, backed by over 23,770 five-star reviews.

To enhance the glow, Holm also applied D'Alba's White Truffle Double Serum and Cream, which soothes irritation while boosting radiance. She finished the look with another spritz of the Piedmont First Spray Serum. The brand's Double Shot Beauty Massager and Double Serum All In One Multi Balm were also part of the prep process.

The serum's success extends beyond celebrity use. Commerce reporter Erica Radol has praised it for deep hydration and softening effects. High demand has even prompted a 42% discount on Amazon Australia, reducing the price to $21.99.

D'Alba's Piedmont First Spray Serum has cemented its place as a skincare favourite, driven by viral buzz and celebrity endorsement. With millions of sales and glowing reviews, the product continues to dominate the market. Its blend of truffle oil and vitamin E remains a key factor in its widespread appeal.