How Women Leaders Are Shaping Jollibee's Global Fast-Food Empire
How Women Leaders Are Shaping Jollibee's Global Fast-Food Empire
How Women Leaders Are Shaping Jollibee's Global Fast-Food Empire
The Jollibee Group has long been a global leader in fast food, with over 6,000 stores across more than 20 countries. Behind its success are women who hold key leadership roles, shaping the company's culture and growth. Their contributions span marketing, operations, and shared services, reflecting the group's commitment to diversity and development. Ana Lourdes Limbaga Aluyen began her career at Chowking Philippines in 1995 as an Assistant Store Manager in Zamboanga City. Over the years, her leadership style—rooted in accountability and empowerment—has driven her rise within the organisation. Today, she remains a key figure in the company's operations.
Maria Fe Monina Jayma-Cacayan joined the Jollibee Group in 2020, taking charge of complex integrations across markets and brands into shared services. She advocates for a workplace where employees can find joy in their roles, regardless of background or identity. Her approach aligns with the group's culture of care, collaboration, and trust.
In 2022, Dorothy Ching became Vice President for Marketing of Jollibee Philippines. Her role focuses on keeping the brand relevant to younger Filipinos while preserving its iconic status. The company's efforts to modernise its appeal reflect its adaptability in a changing market.
The Jollibee Group's workforce is 53% women, with 48% of senior leadership positions held by female executives. This balance underscores the company's investment in its people, offering mentorship, growth opportunities, and professional development. The group's presence remains strongest in the Philippines, with over 1,800 outlets, alongside significant operations in Vietnam, China, Indonesia, the US, the UAE, and Saudi Arabia. The Jollibee Group's expansion and culture rely on leaders like Aluyen, Jayma-Cacayan, and Ching, who drive innovation and inclusion. With a workforce that reflects its global reach, the company continues to prioritise growth—both for its people and its brands. Their strategies ensure the group remains a dominant force in the fast-food industry.
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