How Women Are Redefining the Middle East's Creative Boom on March 24

A virtual panel titled Rewriting the Creative Playbook from the Middle East and the Role Women Play will take place on March 24. Hosted by New York Festivals Lady Liberty, the event will examine how the region is becoming a hub for creative innovation. Industry leaders will discuss the growing influence of women in shaping this transformation.

The panel will focus on the Middle East's rapid emergence as a creative powerhouse. Culture, technology, and new talent are driving fresh ideas in branding, design, and business. Global companies are now looking to the region for inspiration in innovation and storytelling.

Jennifer Vizina, Executive Director of New York Festivals Health Awards, will lead the discussion. She will be joined by Eleni Kitra, Executive Director of Advertising Business Group, who will share her perspective on women's leadership in technology and mobility. Christina Peyton, founder of KLAR Consulting, will also speak, highlighting how women are defining the future of creativity and leadership. Rima Jammal, Head of Marketing for Obesity at Novo Nordisk MEA, will add her insights to the conversation. Together, the panellists will explore predictions for creativity, brand-building, and innovation up to 2026 and beyond. The event aims to showcase how women are rewriting the rules of the creative economy in the Middle East.

The March 24 panel will bring together experts to analyse the Middle East's creative growth and the pivotal role of women in this shift. Discussions will cover emerging trends, leadership, and the region's expanding influence on global innovation. Attendees can expect a detailed look at how creativity is evolving in the coming years.