Grey's UpGreyed Her Initiative Backs Women Entrepreneurs with $10K Grants

Grey has launched a new global initiative called UpGreyed Her to back women entrepreneurs in emerging markets. The programme will offer $10,000 in equity-free grants to three female founders this year. According to the company, the funding gap for women-led businesses represents untapped potential rather than a barrier. UpGreyed Her will provide financial support, infrastructure, and greater visibility to women entrepreneurs. The initiative targets startups in cities such as Lagos, São Paulo, and Jakarta, where investment can drive regional economic growth.

The top winner will receive $5,000, while the first and second runners-up will get $3,000 and $2,000 respectively. Grey’s broader goal is to help women founders overcome funding challenges and create lasting impact in their communities.

The programme forms part of Grey’s commitment to closing the funding gap for women-led businesses. By offering grants and resources, the initiative aims to empower female entrepreneurs and boost economic development in emerging markets. Applications for the grants are now open.