Gen Alpha's obsession with skincare is reshaping the beauty industry
Gen Alpha's obsession with skincare is reshaping the beauty industry
Erik Holland•
• 1 Min.Gen Alpha is seeing faster rates of growth for facial skin care categories
Gen Alpha's obsession with skincare is reshaping the beauty industry
Social media has helped fuel Gen Alpha's skin care obsession with content creators like North West, Penelope Disick, and Haven and Koti Garza racking up millions of views on their get ready with me videos. NIQ dives into these young consumers' buying behaviors.
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