Gen Alpha's obsession with skincare is reshaping the beauty industry

Gen Alpha's obsession with skincare is reshaping the beauty industry

Erik Holland
Erik Holland•
• 1 Min.
Group of children in 19th-century fashionable clothing standing outdoors with trees and plants, with "Latest Paris Fashions" text at the bottom.

Gen Alpha is seeing faster rates of growth for facial skin care categories

Gen Alpha's obsession with skincare is reshaping the beauty industry

Social media has helped fuel Gen Alpha's skin care obsession with content creators like North West, Penelope Disick, and Haven and Koti Garza racking up millions of views on their get ready with me videos. NIQ dives into these young consumers' buying behaviors.

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