ATTITUDE Redefines Clean Living with Safer, Transparent Everyday Products

ATTITUDE, a Canadian brand established in 2006, specializes in creating safer, cleaner everyday products without compromise. The company was founded when Jean-François Bernier questioned the safety of daily use items while preparing for his first child. Today, its range includes makeup, skincare, bodycare, and even home cleaning products—all designed with transparency and performance in mind.

The brand develops its products in Canada using carefully selected, naturally sourced ingredients. These are continuously reviewed against the latest scientific research. ATTITUDE also owns and operates its own manufacturing facility, ensuring full control over quality, innovation, and sustainability.

Strict standards guide every product, with ingredients screened against databases like California's Proposition 65 to avoid harmful substances. The All-Purpose Cleaner, for instance, is EWG Verified and contains 97-98% naturally derived ingredients. The company holds two key certifications—PETA Cruelty Free and EWG Verified—especially in its makeup and skincare lines, such as foundations, serums, and lip glosses.

Sustainability remains a core focus. ATTITUDE uses plastic-free packaging, FSC-certified cardboard, refill systems, and solid formats to cut waste. Its aluminium bottles further reduce environmental impact.

Now available in over 55 countries, ATTITUDE's products are trusted by families worldwide. The brand aims to show that clean alternatives can perform just as well as conventional ones.

ATTITUDE continues to expand its reach while maintaining strict safety and sustainability standards. Its certified, high-performing products offer families cleaner choices for everyday use. The brand's commitment to transparency and innovation keeps it at the forefront of the clean product movement.