Atomic launches Atomic Matter, a creative agency for health brands

Atomic is launching a new creative agency called Atomic Matter, specialising in health brands. The move brings together experienced leaders from advertising and healthcare to offer a fresh approach for clients in the sector. The agency will be led by three key figures. Natalie Enniks, formerly Head of Health & Partner at BBH, takes on the role of Managing Director. Frankie Everson, who previously served as Head of Planning at VCCP Health, joins as Head of Strategy. Paul Foster, the agency’s Executive Creative Director, was previously Executive Creative Director & Partner at BBH.

Atomic Matter aims to stand out by blending Atomic’s expertise in social and performance marketing with its strong consumer advertising background. The new venture will also receive support from Atomic’s existing leadership team.

The launch of Atomic Matter introduces a distinct offering for healthcare brands seeking innovative solutions. With a leadership team drawn from top agencies, the agency is positioned to deliver specialised creative and strategic services in the health sector.