Oliveda's $200M G-Beauty Empire Redefines Clean Cosmetics with Waterless Innovation

Oliveda International, Inc. and its subsidiaries have spent over two decades developing olive-based cosmetics. The company now leads the G-Beauty movement, a sector known for blending clean beauty with scientific standards. Recent reports show their brands, Oliveda and Olive Tree People, have surpassed $200 million in North American sales for 2024 and 2025 alone.

Founder Thomas Lommel also works in the mindfulness industry, offering olive tree sound bath meditation and frequency-based therapies. This connection between wellness and skincare has helped shape the brand's identity.

Oliveda's journey began with the cultivation of mountain olive trees and the extraction of high-quality olive oils. Over time, the company expanded into cosmetics, focusing on waterless formulations. Their breakthrough came in 2016 with the launch of Beauty Fountain I66, the first product to combine hydroxytyrosol and collagen peptides.

The brand's success has been bolstered by celebrity endorsements, including support from figures like Gigi Hadid. Industry experts have even dubbed waterless beauty as 'The Next Big Thing'. In Germany, Oliveda Deutschland GmbH runs flagship stores in Berlin and Düsseldorf, though the total number of global locations remains undisclosed.

Olive Tree People Inc., a subsidiary, has seen explosive growth—over 1,900% in North America in just two years. By 2025, the company's valuation exceeded $1 billion. Both Oliveda and Olive Tree People now dominate the G-Beauty market, which prioritises strict cosmetic standards and clean ingredients.

Beyond cosmetics, founder Thomas Lommel integrates olive tree elements into wellness practices. His work includes sound bath meditations and frequency therapies, further linking the brand to holistic health trends.

Oliveda and Olive Tree People have cemented their position as leaders in waterless cosmetics, with sales exceeding $200 million in North America. Their rapid expansion and high valuation reflect growing demand for G-Beauty products. The company's blend of science, clean ingredients, and wellness continues to drive its influence in the industry.